The business bena is take upting rattling competitive day by day. From cars to chocolates every trade is intemperately segmented and competition is high. This leaves advertisers little room for error and less time to work. Thus the advertisers today must analyze and sympathise the psychological behavior of the consumers. The advertisers need to recognize the appropriate audiences and how to grasp to them through different channels before the competition catches them. formerly the advertiser can understand why the consumer is bying a convergence he can reduce waste of the resource by a great deal. It will also increase his power and will develop a good buyer-seller relationship. There are two types of audiences. For the selected crop we will be stubing the consumer audience.
Why community buy:
The first step in analyzing consumer behavior is to escort out why they buy a product. This will serving us to focus on the underlying reason for peoples purchase behavior. Peoples buying decision are influenced by three factors psychological Influences, Social and Interpersonal Influences and Situational Influences. We analyzed how these factors can influence the selected target audiences behavior to buy Nippon TV.
Psychological Influences:
People just put one acrosst buy products because they have the ability to buy though buying ability is an important determinant of buying behavior. contrastive psychological factors (e.g. lifestyle, attitude, motivations etc) affect the consumers perception about different product and their choice to buy these products. These factors are called psychological factors. The target market here is the middle syndicate family (upper and lower middle class family). Bangladeshi Middle class people are the well-situated society of the country. They are not so rich only when they maintain adequate social dignity, norms and values. They purchase economy goods notwithstanding it must have to be qualitative. Thus they will be motivated to buy Nippon TV as they can...If you want to get a full essay, order it on our website: Orderessay
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