Case Study

Report of easyJet Strategy Analysis
                                      
 1. Introduction
 
Nowadays, easyJet is one of those companies that need little introduction, for that when sight think about cheap flights they now think easyJet. And this demonstrate focuses on where easyJet is now, where easyJet is going and how easyJet loaf there on the direct of both business and corporate strategy.
 
According to Porters generic strategies, based on the characteristics of the operation of easyJet, we are last-place the strategy the easyJet employed is focus cost leadership, which is called low cost, no frills see the strategy clock diagram to understand it.
 
In order to make a comprehensive research and make believe conclusion on the strategy of easyJet, we categorize the essay into one-third sections.
 
In the first section, we evaluate both external and intimate situation of easyJet, on the basis of SWOT and Five tear analysis. After that, in the second section, we analyse the business instance of easyJet, as well as its advantages and disadvantages. At last, a testimony has been represented in the third section, according to the foregoing analyses.
 
through and through the overall analysis, a clear conclusion can be drawn.



That is, the comparatively correct operation of easyJet model should be continued, for its moneymaking factors, with the developing prosperity in the future, although there is some aspects should be adjusted, as well, in a subtle way.
  
2.1 SWOT analysis
 
2.1.1 Strength
 
 
unafraid reputation and brand awareness
 
 
Low cost and Low Fares
 
EasyJet keeps be low by eliminating the unnecessary costs and frills which characterise traditional airlines. This is do in a number of ways:
1.        On-line schedule to reduce distribution costs
2.        Maximise the utilisation of airport and aircraft
3.        Ticketless travel
4.        No free lunch
5.        Efficient use of airports
6.        Paperless operations
(See the Appendix B)...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .