International Business

Principles of merchandiseDue Date: October 1, 2009 Chapter Six, Assignment 6 F altogether 2009 BUSINESS-TO-BUSINESS (B2B) merchandise discipline MODULES CHAPTER SIX We are all aware of the consumer marketplace, only if the transaction-to-business (B2B) marketplace is, in fact, significantly larger. U.S. companies pay more than $ three hundred billion from each(prenominal) one year just for office and guardianship supplies. G overnment agencies tally to the B2B market even further; the section of Defense cipher for one recent year was nigh $400 billion. worldwide B2B commerce conducted over the Internet in a flash totals more than $2 trillion. Whether conducted through face-to-face transactions, via telephone, or over the Internet, business marketers each day deal with coordination compound get ends involving multiple decision makers. They range from simple re invests of previously purchased items to complex buys for which materials are sourc ed from all over the world. [pic] NATURE OF THE BUSINESS securities industry Module 6.1 Business-to-Business (B2B) market involves organizational sales and purchases of goods and services to abet production of otherwise products, for daily company operations, or for resale. The differences in the trade practices from B2B and consumer-goods marketing is shown in Table 6.1. Table 6.

1 Comparing Business-to-Business Marketing and Consumer Marketing | |Business-to-Business Ma! rketing |Consumer Marketing | | merchandise |Relatively technical in nature, accept form a good deal |Standardized form, service important but less than | | |variable, nonessential services very important |for business products | |Promotion |dialect on personal...If you want to get a full essay, order it on our website: OrderEssay.net

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