In terms of marketing, Microsoft is adept of the most aggressive marketers in the world (Johnson & Scholes, 1996).
In coincidence to the industry, Microsoft is arrive 1 in the Software production industry, and is Number 2 in the distribution of Internet browsing software.
The addition prospects for Microsoft in the software industry, and in the computer industry in general are limitless, since the company has experienced an average one-year growth of 28 percent, and Microsoft software controls 9 out of 10 computers in the world (Bank & Wilke, 1998).
The business philosophy of Microsoft can take up be described as aggressive creativity.
Although the company is approach charges of unfair competition, its founder, Bill Gates, is flexible in approach and instinctive to change (DeLong, 1998). The overall philosophy of Microsoft is quality and service.
Until recently, Microsoft could be tell to "own" the computer PC Software market, but the orgasm of UNIX and other operating systems that can compete with Windows technology does target a threat that the company is not ignoring (Postrel, 1997, 5).
The reason rump this is that businesses all over the world want to maximize their Inter
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