Pepsico

PEPSI Growth, Balance, and a World of Fun Strategic Management Audit Conducted By: Ahmad Almajed Kimberley Hanson Rehan Nana Ross Ollom Marika Pappas Provided To: Professor Peter Geoffrey Bowen, PhD May 16, 2007 TABLE OF CONTENTS EXECUTIVE unofficial3 CURRENT SITUATION4 CORPORATE GOVERNANCE9 EXTERNAL environs10 INTERNAL ENVIRONMENT15 ANALYSIS OF STRATEGIC FACTORS18 STRATEGIC ALTERNATIVES AND RECOMMENDED strategy22 IMPLEMENTATION23 EVALUATION AND CONTROL25 BIBLIOGRAPHY26 Executive Summary Created in 1965 through with(predicate) the merger of Pepsi-Cola and Frito-Lay, PepsiCo is one of the strongest beverage and convenient food companies in the world. Originally started in 1898, Pepsi Cola became the first branded closely-heeled drink in the world. Its brand is available in everyplace 200 countries around the world and generated sales in pointless of $92 billion last year. Headquartered in Purchase, New York, PepsiCo is the event two beverage company in the world can buoy the Coca-Cola Company. Financially, 2006 was a year of progress with an overall growth of 5.5%, revenue of nearly 36 billion USD and a return on investment of 26%.

These numbers are all well above the industry average, with their main competitor still organism the Coca-Cola Company. PepsiCo has continued their brand image by appealing to propagation Y and becoming synonymous with music, entertainment and sports. In rise to power to their financial success, PepsiCo is also dedicated to ethics and social function in the community. They have invested heavily in recycling programs and in developing nations in Africa. PepsiCo even has a sustainability mission that states PepsiCos responsibility is to continually improve all aspects of the world in which we operate- environmental, social, economic- creating a better tomorrow than today. They believe that they have the competitive, sustainable advantage in the industry... If you want to get a plentiful essay, order it on our website: Orderessay

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