Public Relations Stratagies

Abstract In today’s competitive global environment, organizations affect to keep their fingers on the pulse of both internal and remote normals. In developing a PR campaign, Lattimore, Baskin, Heiman, Toth, and Van Leuven (2004) write, “ strategical purposening is a process of assessing what you have and where you want to go.” (p. 114). As such, Boffy has determined that their goals are to ensure that all their facilities have a diversified employee base and that the company be recognized as a leader and employer of a diversified, innovative and creative hands within the manufacturing industry. In developing a strategic propose and successful recommendation, objectives will be defined, publics identified, a tactical plan developed and business implications evaluated as the overall plan is organized. The focusing of this paper will examine, analyze and recommend strategies to develop a media relations campaign and generate positive publicity for Boffy S.A. Objectives In order to wage a successful PR campaign, knowing an organization’s status and the desired objective are imperative to developing a strategic plan that moves public relations from a reactive activity to a proactive process. Lattimore et al (2004) writes, “Objectives should be the heart of the plan.



They should focus on overcoming the precession problems or developing the key opportunities for the plan.” (p. 121). The overall objective for Boffy is to make out a more diversified employee base and attain cognizance as a leader in the area of oeuvre diversity throughout the industry. As the PR campaign is formulated, the objectives should deem two essential elements: what the company wants to achieve and a time-table in which to achieve the objective. In addition, when defining the objectives the campaign should be: ? think to overall goals of the organization ?Improvement oriented ?Clearly defined ?mensurable ?Attainable ?Tied to specific expectations As such, Boffy has... If you want to watch a full essay, order it on our website: Orderessay



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