A Diamond Personality 1

Case Incident 2:A Diamond Personality lead Oscar Rodriguez about the dot-com burst, and he may grin at you as if to say, What burst? Rodriguez, a 38-years old entrepreneur, owns an internet caper that sells loose diamonds to various buyers. Business is booming. In 2004, Rodriguez had sales of $ 2.06 million- a 140 percent increase from 2003. Rodriguezs database of almost 60,000 easy diamonds is one of the largest in the industry and is valued, according to him, at everyw here $350 million. Needless to say, hes optimistic about his care venture. The future wasnt always so bright. In 1985, Rodriguez go from his native Puerto Rico to Gainesville, Florida, with little ability to speak English. There, he attended community college and worked at a local meat to support himself. After graduation, his roommates girlfriend suggested that he work at a local jeweler. I suasion she was crazy. I didnt know anything about jewelry, says Rodriguez, but he took her advice. Though he worked hard and received his diamonds and diamonds grading affirmation from the Gemological institute of America, he wasnt satisfied with his progress. I pronto realized that working there; I was just discharge to get a salary with a raise here and there. I would never become anything.

That drove me to explore separate business ventures. I also came to really know diamonds-their price and their quality. In 1997, tired of working for someone else, Rodriguez decided to untied his own jewelry store. However, business didnt boom. Some of my customers were recounting me they could find diamonds for less on the internet. It blew my mind. Rodriguez recognized an opportunity and began spying well-known diamond principals to see whether they would be interested in selling their gems online. Rodriguez recalls one conversation with a prominent dealer who told him, You cannot sell diamonds on the internet. You will not survive. Discouraged, Rodriguez says he indeed made a mistake. I stopped... If you want to get a full essay, order it on our website: Orderessay

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