Fashion and the Marketing Environment

Chapter Two The Fashion Market and the Marketing Environment 2.1 Introduction A trade is a place for buying and selling, for exchanging goods and services, usually for money. The fashion merchandise is unusual because until early in the twentieth century it was most solely the domain of kings, queens, aristocrats and other important people. As result be seen, great changes, mainly due to technology and increase globalization, mean that we now invite a fashion marketplace open to everyone. Fashion can be a re?electroconvulsive therapyion of the time, from the utilitarian clothing of the war years to the yuppie look of the felicitous 1980s. Fashion also can be a re?ection of individuals. Clothes are often chosen to re?ect among other factors our age, gender, lifestyle and personality. Because fashion is both a re?ective and yet creative discipline, it is necessary for fashion marketers to be apprised of the factors surrounding the market and develop a broad taking into custody of the issues that can affect the garments that are seen in any utmost street store. 2.2 The development of the fashion market 2.2.1 Origins of the modern fashion market Until relatively recently, fashion had always been élitist and was used by its adopters to show that they were preceding(prenominal) the common people.

Even the inventions of the eighteenth and nineteenth centuries; the spinning jenny, the piss frame and the sewing machine have not had as great an effect on the market as have cultural changes and the explosion of the media during the twentieth century. The end of World contend I, in 1918, really marked the start of mass fashion. ardor began to be in?uenced by the fashion designers of Paris, Milan, New York and London. In the 1930s ?lm personalities and later pop stars all compete their part in spreading or even commencement fashion trends. Some fashion styles are more well explained than others. World War II forced hemlines up because of a shortage of material. In the 1950s newer freer styles made corsets less and less... If you pauperism to get a full essay, order it on our website: Orderessay

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