Hubspot: Inbound Marketing and Web 2.0

HubSpot: Inbound Marketing and Web 2.0 HubSpot is an online marketing software beau monde that utilizes inward marketing, a system which pulls prospective customers to a tune and its products. Although inbound marketing has been highly successful and the company has reached its milestone of 1,000 customers, HubSpot is now faced with the dilemma of which direction to steer towards, eyepatch considering the viability of inbound marketing at a larger scale. HubSpot mustiness decide whether to patsy the Marketing Marys (MM) segment, the Owner Ollies (OO) segment or both. We recommend that HubSpot focus on the OO segment. Our strategy is to actively formulate this market segment, lower the churn rate and increase the storage rate. By targeting this segment, it will help HubSpot further its goal of becoming an industry leader in the Leads, Analyze and Qualify vocation sectors of the inbound marketing industry. Our recommendation is based on duodecimal analysis which showed that the OO segment is more profitable than the MM segment. Considering the $ gee acquisition cost of OOs and their current pricing, the breakeven for this segment is 2 months. In addition, the lifetime revenue for the OOs is estimated to be $1.3M (Exhibit B).

In contrast, the breakeven time reason for the MMs is 9 months with an estimated lifetime revenue of $1.6M. In addition to three-figure analysis, we also considered qualitative factors in determining our recommendation. We determined that inbound marketing should remain the primary marketing system because it is a user-friendly and a cost efficient product and most importantly, it is HubSpots guiding philosophy. Inbound Marketing, a core look on and strength, will continue to differentiate HubSpot from its competitors as it grows. In choosing to target the OO segment, we are assuming that OOs will continue to migrate to HubSpots hosted content management system at the same rate. The political platform is to foster the OOs through retention... If you want to get a all-embracing essay, order it on our website: Orderessay

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