Ethnography of Starbucks

The Status of Starbucks For my ethnography project, I decided to observe the Starbucks on Rockside channel in Independence, Ohio. My plan was to observe the subculture of Starbucks customers. A subculture is be as a structured tender inequality or, more than specifically, systematic inequalities between groups of people that arise as intend or unintended consequences of social processes and relationships. My question was twofold. Does Starbucks appeal to definite social statuses? And if so, does Starbucks serve as another example of social inequality? The City of Independence has approximately 7,000 residents. The City is a hub for business, the majority of which are primarily based on Rockside Road. at that place are a variety of businesses, many of which accommodate honor firms, medical offices, and accounting firms. These busy professionals are just the fiber of clientele that I observed patronize Starbucks. The Starbucks on Rockside Road is located in a mid-size strip mall. The mall itself is actually clean and has ample parking. Starbucks is flanked by other restaurants including Heidis, Zoup, Chipotle, Winking Lizard, Quiznos, and siamese connection Gourmet. All of the surrounding restaurants also cater to working professionals who consume limited time available for food in their feverous days.

The strip mall also contains non-food businesses that complete the full-service atmosphere. The additional stores include a large Kinkos, Verizon Wireless, AT&T, a sulfur printing shop, and a nail salon. The Starbucks is located right following to Kinkos. It announces its presence with a large, tripod chalkboard that subtly invites passersby to reminisce of childhood. Indeed, the chalkboard notices offer some form of comfort in an other than hectic life. I first walked past the chalkboard on October 30th, a crisp Saturday in Northern Ohio. The chalkboard fall guy confirmed that it was in fact fall. The sign was decorated with orangish and brown ribbons and offers of Toffee Mocha or a autumn pumpkin Spiced... If you want to get a full essay, order it on our website: Orderessay

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