CRM Strategy
By:
Ishita Mehta
Oct 26th 2012
aft(prenominal) our presentation on Keppel O&M outlined its current situation by the bases of arise analysis and the current challenges it faces, I would now like to advert a few solutions/steps we can take to takings the challenges being faced; by the means of customer blood management.
To briefly summarize, the challenges faced by the company are:
1) indwelling :
a) Attracting and attaining potential skilled employees
b) Retention of staff
2) External
a) Retention of customers / Customer Satisfaction
b) Attracting investors and shareholders
INTERNAL
Rapid industry growth, high expertise jobs requirements, an aging workforce, constraints on talent supply and increasing technical complexity arising from declining return rates in the field globally have been set as key factors contributing to the talent shortage in the industry. But acquiring the right talent is the key to sustaining deed growth, and long-term profitability.
(ANDERSEN, K.
(2007) Workplace reputations: lessons from Scandinavia. Paper presented to the 11th Annual concourse of the Reputation Institute, Norwegian School of Management. Oslo. 13 June. hypertext transfer protocol://wwwreputationinstitute.com/conf/oslo2007_conference).
Strategic Employer Branding: To keep and attract the best and the brightest workforce, companies will need to have an attractive employee apprize proposition for employees. An employee value proposition (EVP) is the overall experience a company offers to its employees in return for their productivity and performance. (http://www.event-mgt.com/graebel/landingpage-transform/assets/files/Graebel%20Whitepaper-EmployeeValueProp_LR.pdf)
Although Keppel O&M already enjoys the leadership position in the industry, it doesnt necessarily mean they will be the Choice...If you want to get a upright essay, order it on our website: Orderessay
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