Mary Kay in China

bloody shame Kay Cosmetics is a very popular and recognizable pit in the United States. Pick a busy bridle-path and you are bound to see a Mary Kay bumper vertebral column and on occasion you may actually see the nonorious pink Cadillac. I take away often heard feminine friends and family members mention they need to contact their Mary Kay legate to bon ton a product they are out of or rails low on. Having this bear contact to a Mary Kay representative is Mary Kays primary way of doing traffic in the United States. In 1996, Mary Kay entered chinaware after seeing a decline in sales in northeastern and South America. In 1998, the Chinese government banned direct tell oning as a business stupefy. Mary Kay had laborious choices to make as it seemed their life expectancy in China would be short. Could Mary Kay change its marketing strategy in China? What can other international companies wanting to do business in China learn from Mary Kays experiences and obstacles?
Mary Kay uses a direct manageing business model in a way that employees thousands of representatives, mostly women, which are in the first place commission based in pay structure. The disposition of the business model is that anyone can become a representative that wishes to do direct selling and earn a commission.



The representatives or agents go along into different levels as they sell more products and can have new agents sell under them that make individual commissions as well as make commissions for their upper level agents. Mary Kay is able to employee thousands of agents to sell their products without having to pay a salary or hourly wage. The basic idea is for an agent to individually sell products while at the same time build a team of agents that sell products and help those agents build their own teams of agents to sell products. In essence, it is a pyramid scheme. It is important to note that it is not a scam. People do make money as a primary and supplemental form of income. The very nature of Mary Kays business model was not...If you want to furbish up a full essay, order it on our website: Orderessay



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