song

1.As a consumer ingathering, how would Song Airlines be classified? uphold your classification.
As a consumer product, Song Airlines would be classified as a Low Cost Airline. Before Song began usefulness on April 15, 2003 as a low-cost Delta brand, the airline employed in a long-term branding strategy that place a particular strata of hip, style-conscious professional women as their target market. Songs design was to meet not only their consumers travel needs but social needs also. Portions of this branding emergence are put down in the 2004 Frontline [2] episode The Persuaders [3] and in the episodes additional materials[4]. The branding process was headed by Andy Spade and has been referred to as an example of corporate husbandry taken too far, similar to Mary Kay Cosmetics..
2.Describe the product life cycle of Song Airlines.
3..Market introduction stage
4.I:* be are high low cost air flight
5.II:* slow sales volumes to start started with a fleet of 48
6. three:* little or no competitor - competitive manufacturers observatory for acceptance/segment growth losses
7.IV:* demand has to be created demand for low cost air flight to heart and soul the war with United and American
8.V:* Song relieve oneself to be prompted to try the product
9.________________________________________
10.2.Growth stage
11.



________________________________________
12.I:* costs reduced payable to economies of scale
13.II:* sales volume increases significantly
14. tether:* profitability begins to rise
15.IV:* public awareness increases
16.V:* competition begins to increase with a few new players in establishing market
17.VI:* increased competition leads to price decreases
18.________________________________________
19.3.Mature stage
20.________________________________________
21.I:* Costs are lowered as a result of production volumes increasing and experience arch effects
22.II:* sales volume peaks and market saturation is reached
23.III:* increase in competitors entering the...If you want to get a full essay, order it on our website: Orderessay



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