Galactica.

Galactica

Galactica book publishing company is looking to hire the great unwashed in their sales department. Brenda Crohn, the recruiting director, and John Stubbins, the vice president of marketing, declare different ideas about how to baring qualified applicants. Crohns aim is to captivate the more qualified candidates through their usual trade ledger ads. Stubbins expects to attract applicants through the internet, which gene ranks a larger quantity of applicants kind of than quality. The disagreement has resulted in a heated argument which needs to be resolved.

There are many facts in this case which could be of importance to the decision:

The company publishes text books

The trade diary ads generate 1.2 applicants per ad and the comprise per add is 59 dollars.

Trade diary ads also book a 50 pct hiring rate of all applicants.

Internet Ads generate 3.9 applicants per ad and terms 154 dollars per ad.

Internet ads also have a 33 percent hiring rate of all applicants.

Crohn is the recruiting agent.

Stubbins is the marketing vice president.

If calculations are done there are supererogatory facts:

(Based on 100 ads)

Trade Journal ads

100 X $5 = $5900 cost

100 X 1.



2 = 120 applicants

50% of 120 = 60 hired

$5900/120 = $49 cost to attract one applicant

$5900/60 = $98 cost to find one offer applicant

Internet ads

100 X $154 = $15400 cost

100 X 3.9 = 390 applicants

33% of 390 =129 hired

$15400/390 = $39 cost to attract one applicant

$15400/129 = $119 cost to find one qualifying applicant

The problem is how does Galactica go about gathering the best potential number of applicants? If there is only a 20 percent success rate in their hiring process then by chance it is time for a change.

There are many solutions to this problem, but we can...

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