The Compevery AMR Corporation AMR Corporations operations shine most entirely in the crop boundary duct industry. American Airlines, Inc, AMRs principal subsidiary, is the largest air aircraft carrier in the world, the source to exsert passengers frequent-flier miles, and the first major flight path to hire a young-bearing(prenominal) pilot. In April 2001, American Airlines, Inc. purchased substantially all of the assets and fabricated trustworthy liabilities of Trans World Airlines, Inc. (TWA). At the send away of 2001, American (including TWA) provided schedule yard service to more than 161 destinations passim North America, the Caribbean, Latin America, atomic number 63 and the Pacific. American is also a scheduled air freight rate carrier, providing a full score of freight and office go to shippers throughout its system. No terra incognita to Crisises There is perhaps no new(prenominal) company in the art dealinghip of the U.S. economy that has suffered as many another(prenominal) crisis notes as American Airlines has in the past a few(prenominal) years. In 2001 alone, the company had to deal with the kinfolk 11 terrorist attacks, the separate of a flight two months later, and a hijacker attempting to set forrad the political programe with a enclothe bomb.

In affixition to those crisises, add the business acquisition and integration of TWA line into the companys operations, and the outcome is a situation in which American Airlines was face up with almost insuperable challenges to hold open its corporate reputation and brand. Despite the adversity, American Airlines had always do sealed to maintain a plan for almost any crisis situation. When the phratry 11 terrorist attacks and Flight 587 encounter occurred, the collective state-supported relations team sprang into action, tapping checklists identified in the crisis plan. In the fall of 2001, AA confront a financial crisis as travelers stayed home, resulting in furloughs and figure cuts. The airway had a plan in place to trammel a constant... If you want to get a full essay, rate it on our website:
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