In August 18, 1949 Adidas was founded. Adidas was registered as a company, and was named after its sire Adi Dassler. In the 1960s Adidas manufactured its product in order for the athletes to perform well and experience something sunrise(prenominal). In the 1980 Adi Dassler passed out and the business was inherited by Adis wife Kathe, his discussion Horst, and his daughter to carry on the business. In the 1990s Adidas has a new management under the CEO of Robert Louis- Dreyfus. Adidas transitioned from being a manufacturing and sales based company to marketing company. By 1995 Adidas went public.
In 1996 Adidas was able to equip about 6,000 Olympic athletes from 33 unalike countries across the globe. It has been noted that Adidas athletes won 220 medals, including 70 gold. This boosted their apparel sales by 50%.
In 1997, Adidas acquired the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire. On celestial latitude 1997, the new company named Adidas Salomon AG. By 2000 Adidas had a new management. The new management changed the direction of Adidas. In 2005 Adidas started to focus on gymnastic footwear and apparel market.
In 2006 Adidas acquired Reebok. The closing of the Reebok transaction on January 31,
2006 marked a new chapter in the history of the Adidas Group.
By combining two of the most respected and well- known brands in the worldwide sporting goods industry the new group exit benefit from a competitive worldwide platform.
What exactly does Adidas do? For the past 80 years Adidas has been part of the world of sports on every level. It provides footwear, apparel and accessories to the sports community. Today Adidas is a global leader in the sporting goods industry and it has a very various(a) portfolio of products. The product of Adidas is available worldwide. The strategy Adidas uses is simple: consistently it strengthens their brands and products to reform their competitive position and financial performance. Adidass tar pull backs the market for...If you want to get a full essay, order it on our website: Orderessay
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