The editorial commences with the initiation that we must ban the bags before its too late, - a title that provides moot evidence. Consequently, readers may agree with the unsubstantiated arguement that it will be too late for the environment if we do not act on the isse right now and that the damage will be done. Further much, the determination of the emotive dysphemisms destroy and die - words which connote an extreme sense of dissolution - emphasize the potentially calamitamous outcomes which the sea life will move over to if the bags arent removed. This serves to compound the nuances of the generalization the readers have been pre-position with and thus, pulls at the heart thread of readers and forces them to think intimately the damage the bags are doing to the environment.

By providing prescribed evidence in the form of statistics, such as that at least 100,000 birds die each year to plastic bags and that plastic bags last from 20 to a 100 years the author succeeds in communicate the audience of the monstrous damage the plastic bags are causing. Subsequentley, by including the reader with the words, we, us and our the author is able to link the situation to the everday lives of readers who use plastic bags. In combination with the repetitively used statistical evdience, this adds to the notion that the readers may feel concerned and responsible about banning the plastic bags.
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