Product Offering

growth Offering MKT/571 Product Offering Verizon Communications Incorporated (Verizon) is an international attraction in providing broadband and other wire line and radio set communications services to wholesale, mass marketplace, business, and government customers (Verizon, 2011). The corporation primarily operates in the United States. To respond to the economic crisis, marketing challenges and opportunities of globalization, Verizon is transforming the modal value its business conducts marketing. The company is developing marketing strategies and plans to offer broadband products and services in the Canadian markets. The initial product offer bequeath be a pay MiFi with 3G capabilities in Canada. In this paper the subjects to discuss are market needs, market share, market growth, SWOT (strengths, weaknesses, opportunities, threats) analysis, competition, product offering and product definition, product identification, and excuse for the selecting the product.

Market Needs The 3G Wi-Fi network will provide the marketing service over the competitors by increasing the need to supply much connection opportunities for businesses, homes, recreational facilities, and airports. The objective is to provide connections to every physical composition and households, including netbooks and gaming systems within Canada and surrounding regions. Connections to more than 200 countries will increase market needs with an added bonus of a incorporate SIM card within the Wi-Fi network system according to Lawson (2010). Products Expected Market Share The market share with Verizon Wi-Fi 3G prepaid network expects to gain maximum sales percentage employ a six-device connection with unlimited access to gain a marginal market advantage. Market share is the percentage of center category sales accounted for by a firm as suggested by... If you want to get a full essay, order it on our website: Orderessay

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