Over-excessive reliance on one single Virgin Brand
Virgin brand stool is known for a huge variety of different wrinklees which shows the micturate has proved to be very versatile and can believably be put with or so fields and brings an element of success. however it is vital that when a brand name is used so widely it is portrayed in the right light. Any colossal stories in any of Virgin’s strategic business units portraying Virgin in a bad way, could meet all the other companies with the name Virgin attached to it, and consumer religious belief in them could waver.
Sole leadership of Branson
Branson is recognized as the about important asset of VG, he is also one of the worlds most powerful and recognized brands and known for his public personal and revolution as evidence by the awards given to him. Under his strategic leadership, VG has more than 350 companies operating more than 200 businesses. Without any evident succession plan to replace him, the livelihood of VG could be at stake. Even if the brand could survive, it would not be as habitual during the era of Richard Branson.
Over-expansion through continuous variegation
From the earlier corporate take analysis, it is noted that a significant portion of VG’s diversification is in unrelated businesses like Virgin Money and Virgin Cola. Such diversification is of high risk and minimal election sharing, should the business environment is unfavorable, and this could affect the business soundness of VG resulting in hefty losses. VG could move towards more related value creating diversification businesses where more resources and activities can be shared resulting in sparing of scale and cost saving, resulting in reduce business risk.
increase competitions and the search for new market
Virgin has always looked out for capability and static market in which they can make an rival to increase its portfolio. However, with the increase in competitions and lack of...If you want to stick by a full essay, order it on our website: Orderessay
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